Personal Financial Planning

"Your success is our most valuable asset." - Richard Cella, III


OUR VALUE PLEDGE

As your personal financial advisors,

We will first take the time to learn about you and your family, get to know your objectives, your dreams and your financial circumstances.

We will report back to you with a financial plan, which summarizes your goals objectives and needs and provides a clear set of recommendations to accomplish them. With this dynamic plan we will establish the means to track your financial performance for the rest of your life.

We will provide full disclosure regarding investment fees and advise you how to lower investment expenses to improve net returns.  We will provide you with all the necessary information and options so that you can make an informed decision as to the most efficient methods for investing.

We will provide an independent investment analysis identifying risk, performance and style appropriateness using recognized investment analysis software and third party references.

We will only advise you on those matters in which we are true experts and refer you to an expert for those matters which we are not.  Whenever possible, we will obtain expert advice from our team of professionals at no cost to you.

We will continue to maintain our education in accordance with the highest standards so that we may expertly advise you on investing, retirement planning, taxation, insurance and wealth transfers.

We will not “double dip.”  We will earn either a fee or a commission never both and it will always be your choice.  We will not churn your investments.

We will not disclose your personal financial information to anyone unless you request that we do so.  Your personal business is strictly confidential.

We will always advise you to do only that which is in your best interest based on our education, training and experience and communicate with you openly and honestly.

We will conduct the above noted services in keeping with the highest ethical standards and in full compliance with the guidelines and regulations set forth by FINRA, SEC.

Sincerely,

Richard C. Cella III
Managing Partner

Dennis P. Lynch
Principal

H. Clifford Watkin
Managing Partner

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